Bukannan website Redesign

Overview

My Role: Project Manager, UX Researcher & Designer
Project Type: Solo Project
Duration: 2 Weeks
Tools Used: Figma, Notion, Canva

Our client was Investcorp, a prominent international manager of alternative investments featuring six business areas, such as: private equity, real estate, absolute return investments, infrastructure, credit management, and strategic capital. Investcorp seeks to launch a brand new service to attract younger individuals (Millennial and Gen Z Generations) to start investing and take charge of their financial future, without feeling daunted by the numerous options and dangers of misallocating their funds. This project was completed during 2 weeks as part of the General Assembly UX Design Immersive.

Introduction

[Client's Company] is a [industry/niche] leader with a rich history in [specific sector]. As the market dynamics evolved, the need for a refreshed brand became evident. The existing brand faced challenges in resonating with the target audience and effectively communicating its values.

Project Objectives

The primary objectives of the rebranding initiative were to [objective 1], [objective 2], and [objective 3]. These goals aimed to position [Client's Company] as [positioning statement], attract a broader audience, and establish a modern and cohesive brand identity.

Research

Extensive market research revealed [key findings], highlighting opportunities for differentiation. A comprehensive competitor analysis identified gaps and areas where [Client's Company] could leverage its unique strengths.

User Interviews

Interviews were conducted with 6 users with two sets of questions, one set for Investors and another for Non-Investors. The following were the findings:Users were found to:Want to learn more about investing.Be cautious about potential risks and losses.Prefer safer options for investments.Have limited amount of time to manage investments.Care and want to support different causes by investing.

Personas

Our study identified two distinct personas that captured both Gen Z and Millennials, including investors and non-investors, as our target audience. Meet Nadia and Waleed.